did-you-kno: Diamonds are neither rare, nor valuable. In one of the most successful ad campaigns of all time, De Beers claimed men should spend one month’s salary on a diamond ring. Then they raised their prices, restricted their supply, and created

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did-you-kno: Diamonds are neither rare, nor valuable. In one of the most successful ad campaigns of all time, De Beers claimed men should spend one month’s salary on a diamond ring. Then they raised their prices, restricted their supply, and created

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